The managed service provider (MSP) market has grown into one of the more competitive markets in the tech industry. A lot of MSPs are able to build their business by relying on networking, referrals, and a handful of loyal customers to develop their business. What happens when the initial momentum fades away? What happens when word of mouth isn’t enough to sustain growth and sales?
MSPs face challenges in attracting new leads and gain entry into the mid-market and enterprise sectors despite providing excellent technical support. Technical expertise is not enough to drive smart business growth. Strategic marketing is. This is precisely why MSP marketing services specifically tailored to your industry can change the game.
Why MSP marketing isn’t “any marketing”
MSPs might be enticed by think that the same general marketing techniques used by restaurants, retail or real-estate are also applicable to them. However, the reality is quite different. Selling IT-related services, cybersecurity solutions or managed cloud services is a different strategy. Your client base is typically composed of decision makers who are cautious, analytical and often overwhelmed by presentations from vendors.
It is a huge benefit to work with a marketing agency with years of experience in MSP. A firm that knows the MSP market is able to communicate with your buyers. They understand the factors that keep IT managers and business owners up at night whether it’s downtime, security breaches or growing without introducing internal overhead.
The best agency won’t simply throw random social posts or templated email blasts to address the issue. Instead, they’ll design a message which is specific to your customers’ needs and present your solutions as the answer they’ve been seeking.
The Pitfalls Low-Cost White Label Marketing Options
Many MSPs are growing and falling into the trap of outsourcing their marketing or buying white label content. On the surface, these choices may seem like a good solution to keep marketing going. The truth is, these generic approaches rarely produce meaningful results.
Templates and blog posts which have already been created don’t reflect the tone of your company. They don’t showcase your knowledge. Worst of all, they don’t distinguish your MSP from the hundreds of other providers that are using the same content. If your marketing is exactly the same as everyone else’s, why should customers pick your company?
A true MSP marketing company won’t hand you cookie-cutter solutions. They’ll assist you in developing an individual strategy for your business that aligns with your goals for growth and is designed to draw clients interested in the network issues you face.
What effective MSP marketing solutions actually look like?
MSP marketing services are more than just a beautiful website or advertisements on social media. The initial step is to know your competitive position and develop a brand that resonates well with your intended audience. There are strategies for content that have been studied and analyzed, SEO techniques that aim at the right keywords, and lead generation tactics.
Consistency and dedication are crucial to a successful marketing. A few experiments will not result in sustainable growth. The MSPs that are successful are ones who view marketing as an ongoing investment not a one-time project.
When you partner with a marketing company which specializes in strategic MSPs, you receive much more than simply execution. You gain access to experts in marketing that can help to guide your choices and develop your messaging.
Stop speculating and begin to grow
If you own an MSP that has expanded beyond the beginning stage, but you are not seeing growth, your marketing approach could be the reason. The same old tactics won’t help you compete in the major market against established players. With the proper MSP solutions, you’ll be able to make a mark, connect with your target market and grow your business with confidence.
Stop speculating, and begin building today with marketing that is designed by MSPs and those who know the MSP industry from head to toe.